Why Use Email Marketing Services?
Creating an email campaign can be as simple as adding names to a database, customizing an easy-to-use template and looking at how effective your emails are via simple pie charts and bar graphs. We looked for services that offer intuitive tools that will help you quickly upload your list of contacts. We also looked for products that give you the flexibility to adjust the designs on your email marketing messages so that they reflect your company's image.
In addition to up-to-date designs, we also searched for products that are easy to learn and use so you can spend your time with your customers instead of online chat with tech support. Below are the criteria we used to rank the best email marketing software.
Paper, ink, labels and postage. The hassle of direct mailers will quickly fade into the recesses of your memory as soon as you begin to use a business email marketing service. In mere minutes, you can upload images, type your text, manipulate how your text displays, add links and a social media share bar, and more. An effective email marketing company offers professional features you will need to create customer surveys, newsletters and other event emails. In addition to this, many email marketing solutions offer the flexibility to work either in a design format or directly with HTML. With most products, you can even choose whether you want to create an email message from scratch or choose from a large list of creative templates.
Creating an email marketing campaign should be easy, regardless of your skill level or experience. Many email marketing services include a wizard to walk you through the creation of your email, newsletter or survey. You can test the effectiveness of the message's wording and images to ensure that email providers won't mark it as spam and that your subscribers won't find it in their junk mailboxes. Some direct email marketing services also link to popular social networking sites to maximize the reach of your email campaign.
Email marketing services provide reports, graphs and statistics that show you how your email campaign is doing. You can see how many customers open your emails and even which links they click on. You can see how many people unsubscribe and how many forward your emails on to others. These reports also let you know how many emails bounced, or didn't reach their intended destination, and how many are still unopened. Some email services work with Google Analytics to give you even more data to contribute to a successful campaign. Most email marketing services help you maintain your list of contacts by automatically deleting email addresses that bounce.
It's important that you choose an email marketing service that is easy to use. Whether or not you know the ins and outs of email campaigns, HTML coding or how to use monitoring reports and statistics, the service you choose should provide the tools and explanations necessary to help you easily create an effective campaign.
A top-notch email marketing service should provide help options to get you started, including a user manual, a wizard to walk you through the creation and monitoring of your email campaign, FAQs, a blog, tutorials and articles that explain how to create effective campaigns. Support should include the ability to contact the company by email, phone or live chat.